You’ve launched your new website, it looks fantastic and is optimised for conversions – what can you do now to increase traffic and generate leads?
Get to know your website
Use your website as if you were your customer and try searching Google for your website to see where you come up in the search results. Get to know the admin side of your website by reviewing the documentation and training provided by your web design team. Try a quick test to see what you can and cannot change. If you need help, contact your web design team and ensure they have given you the required training. Ensure you have someone on staff that is dedicated to maintaining your website effectively and has the relevant training.
Check Your Content
Mistakes happen and the good thing about websites is that they can be easily fixed. Here’s some things to check:
Are there any spelling mistakes?
Does the content make sense?
Are there any passages that could be rewritten?
Is there a clear call to action button on each page?
Use headings to divide the page into clear sections to allow visitors to quickly scan your content
Add New Content
Websites that regularly update their news/blog have over 8 times more traffic than sites that don’t.
If you have a Blog/news area: Great! You should develop a schedule to update it at least every 2 weeks. It becomes easier with practice but developing a schedule is key. Add ideas to your site and set them to draft status while you build the content. It’s easiest when you pick a single topic to talk about per post.
Choose a single topic to write about
Add ideas to your site posts as drafts
Build your content
Optimise the content by splitting it into headings
Include a suitable images or images
Other than adding Blog posts, here are some other important areas of content to keep updated:
List all your services/products
Include service areas
Gather testimonials from customers and add them to your site
Add photos to your content to make it interesting
Share your site
You know you’ve got a great site, so why not let everyone else know?
Email friends and business colleagues
Send out a quick email to people who you think might not only be interested, but might be able to share your site to others. Just be careful not to spam!
Share on social media
Facebook, Twitter, Google Plus, LinkedIn. Again, try to promote others sharing to their own networks to improve your reach.
Engage With Your Audience
Social Media is a great way to get to know your audience and engage with them and this can be one of the most effective ways to build a long-term following of loyal customers.
Create business pages on social media
Invite friends and colleagues to your page(s)
Engage with them by posting regular, quick updates and invite them to contribute to the conversation
Submit to Business Directories
Submit your site to business directories to improve the reach of your business.
Google Places, Yellow Pages, TrueLocal and Dlook are great places to get free business listings.
Research sites related to your industry.
Example for restaurants/venues: UrbanSpoon, TripAdvisor, Yelp, Menulog, Dimmi
Position yourself next to your competitors
If there is a page that’s promoting your competitors
The web isn’t a static place and your website shouldn’t be either. There are many ways to promote your site once it’s launched and this is an ongoing process of updates, maintenance and promotion. Keeping on top of the points discussed in this post will help you to use your website to become a low-cost and powerful marketing machine.
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