Mitch Myers of Greencastle, Indiana, had a dream once. He became obsessed with the notion of having his own butcher shop while studying Agricultural Operations and working with animals in college. He then spent seven years after graduation obtaining further experience on a local farm and building true community friendships.
His entrepreneurial zeal, combined with the encouragement of his mentors, drove him to create a business plan while searching for the ideal business location. He chose an excellent location in downtown Greencastle. Formerly known as the Pure Oil station, this lovely white structure with gray roof shingles.
Customers flocked to the shop to say hello, wish him success, and, of course, to place orders for his high-quality beef and pork goods. Myers’ Market was an instant success!
Within a week, he received suggestions to grow and provide services other than butchery. Customers thought a nice downtown deli would benefit both his business and the community.
He saw the importance in the recommendations and didn’t want to let them down. Myers’ Market evolved into an all-in-one butcher shop and fresh deli, delivering delicious sandwiches to neighborhood families, college students, and business people alike. The market also sold a variety of local products.
In less than two years, Myers’ Market had created not only a reputation for high-quality items, but also a dedication to all things local. Mitch is committed to giving back to the community that has given him so much, including his entrepreneurial start. The company frequently sponsors local organizations and unique events. Myers’ Market received the Edge award from the Indiana Small Business Development Center in 2015, an accolade reserved for developing enterprises.
Many members of the community will tell you that Mitch and Myers’ Market are “at home” in Greencastle. Everyone enjoys seeing a well-fed dream come true!
WHY MYERS, MITCH?
Customization and Expertise
Distinct does not “mail it in” or serve customers in a “one-size-fits-all” fashion. Clients receive experienced advice and tailored tactics to help them achieve their objectives. Distinct employs digital tools to deliver as little or as much assistance as a customer requires on their marketing journey. Myers’ Market initially relied on word of mouth and “DIY” marketing approaches, but their sales potential quickly outpaced such means.
They worked with Distinct to take their company to the next level with a web makeover, email marketing, and social media ads that kept their online presence robust and up to date.
“Without Distinct’s customisation, we simply would not have our online ordering platform, which kept us open during the pandemic,” Mitch explains.
Simplicity with Confidence
Mitch runs his firm well and prefers to collaborate with partners who give their services in a transparent and competent manner. As the company grows and evolves, Distinct’s marketing professionals tailor their services to Myers’ Market. Mitch never has to question what Distinct provides for their monthly fees. Changes and refinements to the Myers’ Market website, social media campaigns, and email marketing tactics are always communicated clearly and upfront by the team. It is critical to achieve a client’s objectives. “Vince is very friendly and easy to get along with.” He simplifies things. He’s not concealing anything. He’s eager to show you where your money is going and where you’re getting the most bang for your buck.”
Being a local is important.
The Myers’ Market crew values providing high-quality products to its loyal customers. That is why owner Mitch Myers chose his hometown as his base. He discovers that Distinct is equally dedicated to growing local businesses and safeguarding local cash. Vincent Aguirre, the proprietor of Distinct, lives in Greencastle as well. Mitch is aware that they have a vested stake in the success of Myers’ Market. Distinct quickly became an extension of Mitch’s team, delivering website updates and support in a matter of days. Mitch can breathe easier knowing that his company’s online demands are no longer a burden on his workers, but rather a Distinct priority.
The Myers Market
STRUGGLE OF MITCH MYERS
Mitch Myers opened his butcher shop and market in Indiana, relying on word-of-mouth and exceptional family-delivered services to attract clients. Myers’ Market, on the other hand, was losing thousands of dollars in income due to unreachable and unengaged potential clients.
The Entire Story
Sometimes you just want to go somewhere where everyone knows your name. The characters on the classic television sitcom “Cheers” certainly thought so. Myers’ Market in Greencastle, Indiana, is a familiar spot for the town’s families, hungry college students, busy workers, and visitors. The company’s “handmade” approach to doing business and maintaining consumers contributes to its popularity.
For a time, the company was sustained by word of mouth and a website developed by the owner and administered by family members.
“The individuals I studied and trained with encouraged me because they knew my desire.” We developed a business plan and identified a place. Because we didn’t have any strategy in place, we depended on DIY advertising and word of mouth.”
Mitch Myers’ aunts, uncles, and cousins spent several hours working inside the market and maintaining the website they built together.
Mitch understood his target demographic: people aged 30 to 60 who prefer higher-quality goods. The college audience, with varying on-campus options, came in strong and aided Myers’ Market.
Because of its convenient location, employees from adjacent businesses (both large and small) frequented the deli for lunch and dinner. DePauw University students invited their visiting parents in for meals, only to create fans of culinary items they couldn’t obtain when they returned home. Myers’ Market had no way of meeting their need or desire.
The neighborhood was overjoyed that Myers’ Market was up for business, but they wished there were more products and services available. Myers Market was recognized as a young and promising firm by the Indiana Small Business Development Center in 2015.
This was the ideal time to collaborate with Distinct.
SOLUTION OF DISTINCT
Market of Mayers
There was no doubt that Myers’ Market items satisfied customers. But there was so much more to it. Distinct collaborated with Myers’ Market to boost sales by reaching out to and serving untapped and underserved customers.
The original Myers’ Market website was a labor of passion. Mitch’s dream was a labor of love for his family members.
“Vince took the lead on our web strategy and developed a plan to help us expand.” He redesigned and supported our website. Previously, I had to pass webpage information through my relatives. The collaboration with Distinct made everything easier and more efficient. I email Vince, and everything is completed within a day. If I have a problem with our website, I no longer have to go via my father or sister. I don’t have to debug anything. I forwarded the problem to Vince.”
Distinct provides expertise and long-term goals with its clients. Because of his focus on customer service, Vince suggested that they create an online deli order and product sales platform. It paid out in spades.
“Since working with Distinct, we’ve launched our online sandwich ordering.” Distinct came up with the notion, which has enhanced our sales.”
Myers’ Market has witnessed a revenue gain of $2,000 – $3,000 per month by incorporating online sales for their local products. Customers from all around the country order specialty items like Shipshewana Salt and other gift boxes.
Having a greater online presence with Distinct also assisted Myers’ Market in surviving an unexpected jolt to the neighborhood. The pandemic of Covid-19. When many small businesses, particularly those in the food industry, were badly impacted by forced closures and lost sales, Myers’ Market was able to continue shipping products while mitigating the impact of restricted operating hours.
RECAP Mitch Myers’ Myers’ Market is a labor of love for the proprietor. He built the company with the sweat and passion of “homemade” marketing from family and the community. Despite his success and robust sales, the company’s full potential was hampered by limited client access to items. Mitch worked with advisors to modernize his website’s platform after collaborating with Distinct, allowing customers to make online transactions for speciality products and deli orders. The changes raised monthly revenue by thousands and kept the company running during the worst of the pandemic.
Learn How to Make a Distinct Myers Market Sandwich
Sandwich from Myers Market
I’m grateful that we had our internet store up and running for two years prior to the pandemic. Our website was simple to navigate. When we closed our doors for three weeks in the summer of 2020, we posted a pre-order form on our website. Vince played a significant role in this, assisting with all of the necessary revisions.”
Myers’ Market founder Mitch Myers