Streamlining Your WordPress Website with Zapier

Hey there, small business owners and WordPress enthusiasts! Are you looking to streamline your WordPress website and automate time-consuming tasks? Well, look no further because today we’re diving into the magical world of Zapier! Zapier is an incredible automation tool that integrates with WordPress to simplify your workflow and save you valuable time. In this blog post, we’ll explore the power of Zapier and how you can leverage its features to optimize your website. So, grab a cup of coffee and let’s get started on streamlining your WordPress website with Zapier!

Why Zapier is a Game-Changer for Your WordPress Website

Zapier: The Swiss Army Knife of Automation

Zapier is often dubbed as the "Swiss Army Knife" of automation, and for good reason! It allows you to connect various apps and services, creating automated workflows known as "Zaps." With over 3,000 apps and integrations available, Zapier opens up a whole new world of possibilities for your WordPress website.

Effortlessly Connect WordPress with Your Favorite Apps

One of the biggest advantages of Zapier is its ability to seamlessly connect WordPress with other popular apps and services. Whether you’re using MailChimp for email marketing, Google Sheets for data management, or Slack for team communication, Zapier has got you covered. By integrating these apps with WordPress, you can automate tasks such as lead generation, content distribution, and much more!

No Coding Skills? No Problem!

You might be thinking, "I’m not a developer, can I still use Zapier?" Absolutely! Zapier is designed with simplicity in mind, making it accessible for users of all technical backgrounds. You don’t need to know a single line of code to start automating your WordPress website. With its user-friendly interface and intuitive drag-and-drop editor, anyone can create powerful Zaps in no time.

Getting Started with Zapier and WordPress Integration

Step 1: Sign Up for a Zapier Account

The first step in streamlining your WordPress website with Zapier is signing up for a Zapier account. Head over to and click on the "Sign Up" button. You can choose between a free plan or explore their premium options for additional features and usage.

Step 2: Connect Your WordPress Website to Zapier

Once you’ve created your Zapier account, it’s time to connect your WordPress website. In your Zapier dashboard, click on "Connected Accounts" and search for WordPress. Follow the authorization process to grant Zapier access to your WordPress site.

Step 3: Create Your First Zap

Now that your WordPress website is connected to Zapier, it’s time to create your first Zap! A Zap consists of a trigger and an action. The trigger is an event that sets the automation in motion, while the action is the task you want to automate. Zapier offers a wide range of triggers and actions for WordPress, so you can tailor your Zaps to your specific needs.

Here’s an example Zap to get you started: Let’s say you want to automatically share your new WordPress blog posts on Twitter. The trigger would be "New Post in WordPress," and the action would be "Create Tweet in Twitter." Once you’ve set up this Zap, every time you publish a new blog post, Zapier will automatically create a tweet with the post’s title and link.

Supercharging Your WordPress Website with Zapier

Automating Lead Generation

As a small business owner, generating leads is crucial for growth. Zapier can help you streamline your lead generation process and ensure that no potential customer slips through the cracks. Here are a few Zaps you can create to supercharge your lead generation efforts:

  1. Capture Leads from Contact Forms: Connect your WordPress contact form plugin, such as Contact Form 7 or Gravity Forms, to your CRM or email marketing tool. Whenever a visitor fills out a contact form, Zapier will automatically add their details to your CRM or email list.

  2. Track Form Submissions: If you’re running surveys or feedback forms on your WordPress website, you can use Zapier to track form submissions. Zapier can notify you via email or Slack whenever someone submits a form, allowing you to stay on top of customer feedback.

  3. Automate Follow-ups: After capturing leads, it’s essential to nurture them and guide them through the sales funnel. Set up Zaps to automatically send follow-up emails or SMS messages to new leads. You can even personalize these messages based on the information provided in the contact form.

Streamlining Content Distribution

Managing and distributing your content across different platforms can be time-consuming. Luckily, Zapier can help you publish and promote your content effortlessly. Here are a few Zaps to consider:

  1. Automatically Share Blog Posts on Social Media: Connect your WordPress blog to social media platforms like Facebook, Twitter, or LinkedIn. Zapier can automatically share your new blog posts across your desired social media channels, saving you the hassle of manual sharing.

  2. Create Trello Cards for New Blog Ideas: If you use Trello to organize your content calendar, you can create a Zap that adds new blog ideas as Trello cards whenever you brainstorm. This ensures that your content creation process is streamlined and nothing gets lost in the creative chaos!

  3. Send RSS Feeds to Email Subscribers: If you have an email newsletter, you can set up a Zap to automatically send your blog’s RSS feed to your subscribers whenever a new post is published. This keeps your audience engaged and ensures they never miss out on your valuable content.

Enhancing Team Collaboration

If you’re working with a team on your WordPress website, Zapier can simplify your collaboration processes and keep everyone on the same page. Here are a few Zaps to boost team collaboration:

  1. Notify Your Team about New Content: Set up a Zap that sends notifications to your team on Slack or via email whenever a new blog post is published. This ensures that everyone stays informed and can provide feedback or share the post across their networks.

  2. Automate Task Assignment: If you use project management tools like Asana or Trello, you can create Zaps to automatically assign tasks to team members whenever a new project or blog post is created. This eliminates the need for manual task assignment and streamlines your team’s workflow.

  3. Backup Your WordPress Website: Regular backups are essential to safeguard your website’s data. With Zapier, you can automate the process and ensure that your website’s content and database are backed up regularly. Connect your WordPress website to cloud storage services like Google Drive or Dropbox, and set up Zaps to create backups at scheduled intervals.

Frequently Asked Questions (FAQ)

1. Is Zapier compatible with all WordPress websites?

Yes, Zapier is compatible with all self-hosted WordPress websites and websites with the Business plan. It provides seamless integration regardless of your hosting provider or WordPress version.

2. Can Zapier automate custom WordPress functionalities?

While Zapier offers a wide range of triggers and actions specific to WordPress, it may not cover every custom functionality you’ve implemented. However, with the help of plugins like Zapier for WooCommerce, you can extend Zapier’s capabilities and automate custom actions within your WordPress website.

3. How much does Zapier cost?

Zapier offers various pricing plans to cater to different needs. Their free plan allows you to create up to 5 Zaps and perform 100 tasks per month. For more advanced features and higher usage limits, you can explore their premium plans starting at $20 per month.

4. Can I use Zapier to migrate my WordPress website?

Zapier is primarily focused on automating tasks and workflows, rather than migrating entire websites. For website migration purposes, it’s recommended to use dedicated migration plugins or services that specialize in transferring WordPress websites.


Congratulations, you’ve now unlocked the power of Zapier to streamline your WordPress website! From automating lead generation to enhancing team collaboration, Zapier offers endless possibilities to optimize your workflow and save you precious time. Remember to explore their vast library of apps and integrations to discover new ways to simplify your business processes. So, go ahead and start creating those magical Zaps today – your WordPress website will thank you!