The Average Hourly Salary for Freelance Web Designers

Are you a freelance web designer looking to make a living doing what you love? Well, you’re in luck! In this blog post, we will be diving deep into the average hourly salary for freelance web designers. Whether you’re just starting out or have been in the industry for years, it’s important to know what you can expect to earn for your hard work. So grab a cup of coffee, sit back, and let’s explore the world of freelance web design salaries together!

The Basics of Freelance Web Design Salaries

Before we get into the nitty-gritty details, let’s start with the basics. As a freelance web designer, your salary will largely depend on factors such as your experience level, skillset, location, and client base. It’s important to note that freelance web designers are typically paid on an hourly basis rather than a fixed salary. This means that the more hours you put into your work, the more money you can potentially earn.

Factors That Influence Freelance Web Design Salaries

Now that we understand the basics, let’s take a closer look at the factors that can influence your freelance web design salary.

Experience Level

As with any profession, your level of experience will play a significant role in determining your hourly rate as a freelance web designer. Generally, the more experience you have, the higher you can set your rates. Clients are often willing to pay a premium for designers who have a proven track record of delivering high-quality work.


The specific skills you bring to the table can also impact your earning potential as a freelance web designer. If you possess specialized skills such as e-commerce development, responsive design, or user experience (UX) design, you may be able to command higher rates. It’s important to stay up-to-date with the latest trends and technologies in web design to remain competitive in the industry.


Where you live can also influence how much you can charge as a freelance web designer. In general, web designers in major cities or regions with a higher cost of living tend to charge more for their services. However, thanks to the remote nature of freelance work, you can work with clients from all over the world, regardless of your location.

Client Base

The size and quality of your client base can have a significant impact on your earnings. Building strong relationships with clients and consistently delivering exceptional work can lead to repeat business and referrals, which can ultimately increase your hourly rate over time.

Average Hourly Rates for Freelance Web Designers

Now that we have a better understanding of the factors that influence freelance web design salaries, let’s talk numbers. Keep in mind that these rates are just averages and can vary depending on the factors we discussed earlier.

Beginner Level

If you’re just starting out as a freelance web designer, you can expect to earn an average hourly rate of around $15-$35. At this stage, it’s important to gain experience and build a portfolio, even if it means charging on the lower end of the spectrum. As you gain more experience and confidence, you can gradually increase your rates.

Intermediate Level

Once you have a few projects under your belt and feel comfortable with your skills, you can start charging higher rates. The average hourly rate for intermediate freelance web designers is typically between $35-$75. At this level, you should have a solid understanding of web design principles and be able to deliver professional-quality work.

Expert Level

At the expert level, you’re considered a seasoned professional in the world of freelance web design. Expert web designers can command hourly rates upwards of $75 or more, depending on their skillset and reputation. Clients at this level are often looking for top-tier design and development services, and are willing to pay a premium for them.

Tips for Maximizing Your Freelance Web Design Salary

Now that you know the average hourly rates for freelance web designers, here are some tips to help you maximize your earning potential:

  1. Build a strong portfolio: A portfolio showcasing your best work is essential for attracting clients and commanding higher rates. Make sure to highlight your most impressive projects and demonstrate your range of skills.

  2. Continuously update your skills: The web design industry is constantly evolving, so it’s important to stay up-to-date with the latest trends and technologies. Invest in your professional development by taking online courses or attending industry conferences.

  3. Network and build relationships: Networking is key in any industry, and web design is no exception. Attend industry events, join online communities, and reach out to potential clients or collaborators. Building strong relationships can lead to new opportunities and higher-paying projects.

  4. Streamline your workflow: Time is money, so finding ways to streamline your workflow can help you increase your hourly rate. Utilize tools and software that automate repetitive tasks and improve your efficiency.

  5. Continuously improve your pricing strategy: As you gain experience and add new skills to your repertoire, don’t be afraid to adjust your pricing strategy accordingly. Regularly evaluate your rates to ensure you’re being compensated fairly for your expertise.

By implementing these tips, you’ll be well on your way to maximizing your freelance web design salary and building a successful career in the industry.

Frequently Asked Questions (FAQ)

Q: How do I determine the right hourly rate for my level of experience?

A: Researching the average rates in your area and considering factors such as your level of experience, skillset, and client base can help you determine the right hourly rate for your freelance web design services. It’s important to strike a balance between being competitive in the market and valuing your own expertise.

Q: Can I earn a steady income as a freelance web designer?

A: Yes, it is possible to earn a steady income as a freelance web designer. Building a strong client base, consistently delivering high-quality work, and continuously improving your skills can help you secure more projects and maintain a steady stream of income.

Q: Should I charge per project or per hour as a freelance web designer?

A: Charging per project or per hour is a personal decision that depends on your preferred working style and the type of projects you typically take on. Charging per project can be beneficial if you have a good understanding of the scope and complexity of the work. On the other hand, charging per hour allows for more flexibility and can be advantageous for projects with uncertain timelines or evolving requirements.

In Conclusion

Freelance web design can be an incredibly rewarding career, both creatively and financially. By understanding the factors that influence freelance web design salaries and implementing strategies to maximize your earning potential, you can build a successful and thriving business. Remember to continuously update your skills, build strong relationships with clients, and stay informed about industry trends. With dedication and hard work, you can achieve the average hourly salary you desire and enjoy the freedom and flexibility that comes with being a freelance web designer.